Lost & Misleading Facebook Stats! Make sure you can rely on the data that you’re using.

While checking through some old Facebook Insights this morning, I discovered that the data from December 2013 to March 9th 2014 has disappeared.  How odd!

Here is a post that received 33 likes and 22 comments yet in the Facebook Insights ‘Posts’ main page, it looks as if no one has clicked on it.  How can it have reached “O” people but also have received 30 likes.

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Similarly and a bit differently – this screen grab shows that a post reached 1,157 people.

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Yet here it shows that no one saw it:Image

It’s always a good idea to check and double check your data sources.

 

What can be done about it?  Contact your Facebook account manager if you have one.  Unfortunately for non agency run accounts, trying to get in touch with Facebook is difficult – believe me.  That’s why it is recommended to use a Digital Agency like Wolfgang Digital.

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