Return of the Stats, who knew that they’d be back? (apologies to Mark Morrison)

The stats have returned which is a relief. Facebook can be funny like that.
When booking ad campaigns through SAM a few years ago on the site, I noticed that the greatest number of clicks were from County Tipperary. That meant that there were more people in County Tipperary than in County Dublin which could not have been the case.
Facebook came back to say that they would look into it. Again, it’s always worthwhile going through the data and if something looks askew, get to the bottom of the anomaly.


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