Here are some posts from my Facebook page for the Bray Comedy Club. (Click here).
Despite the club not running any more, I still have 4,677 followers. I use the page to promote the town and local events. A post about a funny blog about a local councillor received 642 clicks and nearly 10% of the page’s followers clicked on a post about a local Chinese restaurant.
Keeping content interesting and relevant to your audience is key to engagement with them.
These guys should have given up at number 6!
A Big shout out to http://www.heinzmarketing.com/2012/03/ten-reasons-why-top-10-lists-make-great-content/
“Make it a top-9 or top-11 list and you’ll imply even more precision and comprehensiveness.” Classic!
Facebook is making some changes to how it displays ads. This can only be a good thing for advertisers. I’m sure there will be many complaints from users about the changes but it will not result in people leaving the Social Network.
It will be interesting to see how much the Cost Per Clicks increases as a result and also if the changes will improve Click Through Rates.
You may also have noticed a reduction in the number of ads for ‘dating’ and ‘singles’ on your pages. It turns out that Facebook have taken note of complaints from users about how many of these ads were being delivered to them. and have restricted who can place these ads.
That impacted on me directly (not that I began missing the opportunities of single women over 50 available to me in the Bray area) but because I was trying to book an advertising campaign on Facebook for a Matchmaking agency. My ads were being refused despite the changes that I made to the copy and I couldn’t figure out why.
Who can place dating ads now?
According to my research, those with very large advertising budgets are still able to place dating ads.
Wider Implications
As advertisers and marketers, it should be a concern that such a valuable advertising tool can be denied to us without any warning.
This blog is in 6th position on Page 1.
Nowhere on Page 1 of Yahoo.
Early days.
Wolfgang Digital are committed to professional development So am I. In 2012 I returned to study part-time and completed my marketing diploma (June) and degree (August) from the M.I.I. I am now nearly finished my part-time masters in Digital Marketing Management in D.C.U.
And to show how much a glutton I am, the last six Saturdays have been spent in Griffith College completing a certificate in Desktop Publishing (see dodgy photoshop surfboard image below). Within the last two weeks I have completed workshops in team building, time management and presentation skills. Coupled with completing the Prince2 Foundation Course in Project Management recently, it brings masochism to a whole new level.
I also attend, voluntarily I may add, lectures on Data Analytics and Visualisation.
I really don’t know what I will do with my evenings and weekends when I graduate.
For some reason, there’s an issue with Twitter and the emails are not coming through which means that my Twitter feed is not available on the blog.
However, you can find it here: Frank’s Wolfgang Digital Job Twitter page.
Check it out. Tweet me.
I am currently working on a Content Marketing plan for a college project for a Mexican Airline.
It’s a Mexican airline based in Mexico City that sell airline tickets for destinations in Mexico to other destinations in Mexico to Mexicans. I’ll be heading to Mexico over Easter for a few days to work with them.
Want to know more about it – drop me a line.
Do I speak Spanish? Hablo un poco. As Mexican people might say in English: “I am super excited”
When marketing Bray Wanderers Football Club I wrote and released a story that the club was the first Irish club to ban Vuvuzelas.
No one had ever brought one to the stadium but why let that get in the way of a good story.
It got a mention by George Hamilton during the 2010 World Cup semi-final on RTE2 between Germany and Spain and received national press coverage and lots of online coverage.
Quirky and unique ideas are a great way to get a brand’s name out there and to increase inbound traffic.
Hopefully after getting the content writing job with Wolfgang Digital
Before working with the award winning Wolfgang Digital marketing agency.
Frank wants to work in Wolfgang Digital 